Ad campaigns, shopper initiatives, packaging, and on- and off-premise activations. My agency and freelance experience has covered it all, from high-profile brands with big budgets to beloved local businesses working on a shoestring.

I revel in orchestrating impactful brand experiences across apps, emails and SEO, utilizing digital best-practices and smart audience segmentation to craft content that breaks through and drives KPIs.

I’ve developed naming, positioning, messaging, and brand architecture for yoga studios, boutique hotels, ocular surgery tools, and insurance companies—developing clearly defined identities and stories that are made to stand out.