Nestlé Purina

Senior Digital Strategy & Content Specialist / 2021 - Present

• Drove conversion, engagement, and sales with rapid-turn, high-impact content across multiple brand apps, email journeys, and digital products

• Collaborated with data, marketing, and product teams using an agile framework to develop dynamic, highly personalized journeys at scale

• Improved clarity, coherence, and user experience with product copy focused on user context, needs, and behavior

• Analyzed program data, KPIs, trends, and audience data to optimize performance, recommend test-and-learns, and make ongoing campaign recommendationsCollaborated with data, marketing, and product teams using an agile framework to develop dynamic, highly personalized journeys at scale

• Improved clarity, coherence, and user experience with product copy focused on user context, needs, and behavior

• Analyzed program data, KPIs, trends, and audience data to optimize performance, recommend test-and-learns, and make ongoing campaign recommendations

Digital Strategy & Content Specialist / 2018 - 2021

• Developed best-in-class creative concepts that drove conversion, affinity, awareness, and brand recall

• Aligned with internal teams on KPIs, measurement, tracking, and reporting for cohesive campaign execution

• Worked cross functionally with agency partners to identify optimal budgets, targeting, placements, and timing for social campaigns

• Identified trends in performance data to increase ROAS, improve consumer recall, and enhance performance

• Optimized processes between internal and external teams, and ensured content adhered to legal compliance and general brand standards

Freelance Writer & Community Manager / 2013 - 2018

• Improved community growth and engagement across multiple brands with high-performing social content

• Developed content calendars, scheduled posts, and engaged real-time with consumers across major platforms

Freelance Writer and Content Strategist

Self Employed / 2009 - Present

• Provided content, creative, and brand strategy support for brands such as Bacardi, Grey Goose Vodka, Travel Insured International, Bayer, Millipore Sigma, Alcon, Ambetter Health, and Panera Bread

Moosylvania

Senior Copywriter & Community Manager / 2011 - 2013

• Developed strategies to grow social communities, created and oversaw social campaigns, produced day-to-day content, and monitored/managed social platforms for Balance Bar and Grey Goose Vodka

• Produced print, digital, and event creative for brands such as Pay Pal, Grey Goose Vodka, and Universal studios

Bissinger’s Handcrafted Chocolatier

Marketing and Social Media Manager / 2010 - 2011

• Led the development of all brand creative, including packaging, catalog, digital, and print materials

• Managed the yearly marketing calendar, ensuring timely execution of marketing initiatives and alignment with business goals

• Oversaw PR initiatives, advertising buys, and budgets,

• Launched, managed, and monitored all brand social communities

• Coordinated email campaigns and event planning, enhancing customer loyalty while increasing event attendance

2e Creative

Copywriter / 2009 - 2010

• Developed technical and B2B content, online tutorials, and creative strategies for complex topics ranging from zinc finger nuclease technology to epigenetics and oligonucleotides

Moosylvania

Assistant Account Executive / 2004 - 2007

• Managed end-to-end project timelines, including edits, feedback, and strategy alignment, and coordinated special events